About Us

Our CEO and founder Diana Gonzalez loves to snack, but after being diagnosed with Hashimoto’s disease and a family history of colon cancer, she sought nutritious snacks. Her mother introduced her to nopal and its health benefits, sparking a journey. With nearly 20 years in sales and marketing for both non-profits and Fortune 500 companies, Diana’s tenure as Director of Paid Programming at NBC/Universal inspired her dream to launch a woman-owned snack brand dedicated to bringing healthy and sustainable snacks everywhere.