About Us

Our CEO and founder Diana Gonzalez loves to snack, but after being diagnosed with Hashimoto’s disease and a family history of colon cancer, she sought nutritious snacks. Her mother introduced her to nopal and its health benefits, sparking a journey. With nearly 20 years in sales and marketing for both non-profits and Fortune 500 companies, Diana’s tenure as Director of Paid Programming at NBC/Universal inspired her dream to launch a woman-owned snack brand dedicated to bringing healthy and sustainable snacks everywhere.

Mission
We're on a mission to transform cacti, nature's wonder, into delicious and sustainable snacks. We are committed to sustainability, health, and global culinary inspiration. We believe the perfect blend of flavor, quality, and satisfying crunch should be a treat for you and the planet.

Vision
Our vision is to become a leading innovator in plant-based snacks, pioneering the use of cactus as a staple ingredient in a way that supports biodiversity, reduces environmental impact, and inspires global culinary exploration.